Culture

I look at how key moments from the past have influenced and changed our culture today. I explore the gaps between the past and present to analyze topics in design, art, fashion, technology, and music.

Articles

A Common Thread to Self-Expression

In Partnership with Levi's:
Few experiences match the emotional thrill of finding the perfect pair of jeans. With style, fit, comfort, and colour to choose from, the variety of denim available only adds to the pressure of the pursuit. What can be agreed upon though, is that regardless of the alluring options, the true treasure is finding a pair of jeans that lets you be your authentic self.

Breaking down READYMADE

The search for sustainable fashion has reached its peak amongst consumers and designers in recent years, but for Yuta Hosokawa, the designer behind Readymade.

You always Step Correct with CLINTS

If you’ve been following the growth of Manchester-based designer Junior Clint’s brand “Clints” you’ll agree that the 25 year-old is changing footwear as we know it. Since the release of his debut sneaker, TRL Footprints, Junior has been pushing the limits of experimental design, forging his own path, and inspiring others along the way. Shortly after his recent collab with Patta, Original Shift sat down with Junior to get to know the designer behind the brand.

When asked about his approach to

Where Design Meets Comfort: The Togo Sofa

The most comfortable seating system to come out of the 70s, the Togo sofa is an interior statement piece. Sitting in between both modern and traditional...

Meet the Artist Behind the CD Rugs

At first glance, Sean Brown’s IG feed may seem like a perfectly curated design catalogue. But it’s clear it’s more of an archive of his life as he explores the past to create for the future, in no particular order

The Creative Mind Behind the Most Iconic Stagings

Hailing from Montreal, Willo Perron found his place in creative direction long before the term creative director existed.

The Art of Ukiyo-e - How The Great Wave Became an Emoji

The Great Wave by Katsushika Hosukai still stands as one of the most prolific contemporary visual icons, bringing its artistic and nostalgic allure to clothing, advertising, and even your iPhone.

How The NBA Tunnel Became its Own Fashion Runway

The tunnel walk has become a fundamental part of any NBA players game day ritual, also giving an opportunity for the athletes to display their luxe lifestyles. With cameras waiting on arrival, the minute long walk from the parking lot to the court has turned into a highly anticipated spectacle. The daring outfits modelled in the tunnel illustrate the competitive drive that’s entrenched into the attitude of players beyond the court and exhibits the meteoric rise of high fashion in sports.

While

A Look at Faig Ahmed's Surrealist Rugs

Internationally recognised as the genius behind the striking conceptual carpets, visual artist Faig Ahmed uses traditional carpets as tools to translate his cultural heritage into a new design language, otherwise unaware.

Pierre Paulin's Progressive Furniture Pieces

Although his Instagram account has now been cleared, fans will remember the days when #FrankOcean shared rare moments of his personal life, such as the interior of his NYC apartment

David Hockney and LA Swimming Pools

Celebrated as one of the most prominent figures in the pop art movement, David Hockney has commanded worldwide attention with his techniques of perception, particularly his prolific portrayal of swimming pools.

Long Live A$AP – A Tribute to A$AP Yams — shift.

Steven Rodriguez, otherwise known as A$AP Yams, was a visionary, a disruptor, and a radical presence in hip hop. The mastermind behind the A$AP Mob rap collective, which stands for ‘Always Strive and Prosper’, Yams was always ahead of the game. From the outside, A$AP Mob’s chart-topping success can be attributed to the charisma and rap flows of A$AP Rocky, but there would be no Mob without Yams – he was the force that orchestrated the collective’s success.

Yams wasn’t a rapper like Ferg or Rock

Young Thug’s Hermann Nitsch Inspired Slime Season

Known for exploring the parallels between religious practices and art, Hermann Nitsch attempts to create art as close to life as possible.

A Look at The Success of OVO Collaborations

Founded in 2008 by rapper Drake and Oliver El-Khatib, OVO which stands for October’s Very Own, grew from being a casual blog to a global athleisure and streetwear empire founded on simplicity, luxury, and Drake’s roots in Toronto.

The Fashion Behind Breakfast at Tiffany’s — shift.

“I should be a stylish Holly Golightly. Even if that’s all I can contribute”

The opening scene introduces Holly as she steps out of a bright yellow taxi at dawn, just outside of the Fifth Avenue Tiffany & Co. store. Dressed in a sleeveless black Givenchy ball gown, Holly glides up to the lavishly decorated display windows with a coffee and a croissant in hand. Her ensemble is elevated with pearls, oversized black sunglasses, satin gloves, and a mini tiara, as though part of her usual morning ro

The Making of Nas’ Illmatic — shift.

The hip-hop album that Nas’ undisputed reputation is built on, ‘Illmatic’ is one of the few albums that served as both a debut project and became the pinnacle of an artist’s career. Released in 1994, the rich lyrics and strong production still hold value and continue to influence the genre 27 years later.

Set to the backdrop of the Queensbridge Houses in New York, the largest and oldest housing projects in America, Nas weaves the themes that characterised his adolescence such as violence, race

The Iconic Oakley Sunglasses

A quintessential brand of the 90s, Oakley redefined the world of eyewear. Sleek frames, colourful reflective lenses, and an ergonomic fit, the intent was to create products that both performed and transformed.

How Apple’s ‘1984’ Super Bowl Commercial Shook the Advertising Industry

In 1984, Apple reserved a space on the illustrious Super Bowl commercial to introduce the Macintosh 128k personal computer, considered one of the greatest TV ads of all time.

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